The first shopping channel (Home Shopping Network) had just appeared out of Florida, so the network was launched as a rival. The ability to succeed in this leisure starved market was important to the fledgling experiment and this markets appreciation and financial encouragement was key to SAH’s progress. The cable foyer had portrayed back yard dish homeowners as pirates and accused them of stealing their programming. The STAA sought help from their elected representatives, of which Al Gore was one, for a fair solution to the problem. Gore was conducting local city corridor conferences and had a sympathetic ear for this floor roots motion from his constituents.
Shop at Home grew to become a cable and broadcast media firm buying cable time and acquiring tv stations. Under the FCC guidelines all local cable companies “should carry” native programing at no cost to an area broadcaster. Shop at Home constructed coverage … Read MoreRead More →