Hence, we can conclude that there is a strong positive trend of growth in the number of mobile shoppers in the UK. In 2008, online sales as a proportion of all retailing for all store types was under 5% . Over the last decade, clothing and department stores have increased their proportion of online sales to nearly 20%. Household goods closely followed this pattern, now reaching proportions of online sales of 16.3% in October 2019. This increase may be aided by the fact that more people are using the internet.
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