The prime 10 online retailers accounted for 15.1% of all world e-commerce (2019 Top Performers in Global Ecommerce). The top 10 international e-commerce retailers are Amazon.com, JD.com, Suning Commerce Group, Apple, Walmart, Dell Technologies, Vipshop Holdings, Otto Group, Gome Electrical Appliances and Macy’s. Half of the top 10 are from the US, 4 are primarily based in China and one in Germany. The agency estimates Target’s e-commerce business will develop 24% in 2020 to reach $8.34 billion, permitting it to crack the top 10 listing. However, Target’s total share of the U.S. e-commerce market stays small within the shadow of Amazon’s dominance.
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