Back in 2016, Amazon launched “Style Code Live,” where customers might watch a show with trend and beauty ideas and immediately purchase the merchandise. That effort was shelved in 2017 with no explanation for the cancellation, however it reveals that the corporate does have an interest within the space. An industry source claims that Amazon is interested in making a buy in TV house shopping. Specifically, we’re told there have been acquisition discussions between Amazon and Evine Live, which operates a pay-TV home shopping channel of the same name. Another source additionally heard Amazon was certainly one of a number of firms doubtlessly interested in buying Evine.
For probably the most part, the channels hawk the usual assortment of jewelry, cosmetics, apparel, cookware and collectibles. But uncommon gadgets tend to do significantly well on the shopping channels. The key to the success of HSN and its competitors-QVC and ValueVision-is straightforward. … Read MoreRead More →