Bricks and mortar shops range extensively in their success online. Nordstrom’s direct gross sales business, which incorporates e-commerce, makes up nearly 14 percent of the company’s overall income. Target, for example, has said that online accounts for less than 2 % of its overall gross sales. Still, many bricks and mortar stores pay close attention to their online businesses and spend lavishly on them. Technology, workers and giant warehouses full of merchandise are expensive.
A number of retailers have additionally gone so far as to open research labs in Silicon Valley to remain on the cutting edge of innovation. Despite its outsized reputation, online shopping performs a relatively small position in retailing.
E-commerce accounted for under 5.9 percent of overall retail sales within the third quarter, up from 4.7 % a yr earlier, in accordance with the U.S. Online shopping isn’t an choice – not today or any day. Shoppers … Read MoreRead More →