Lotte Duty Free Extends Local Sales To Home Shopping Channel

The partnership will be the first time Blue Vanilla has appeared on a TV, as it secures a prime spot on Ideal World’s Friday Fashion Show, during which models and presenters will sport the label’s collection. Ideal Shopping Direct sells into more than 31 million homes in the UK via UK shopping channels on Sky, Freeview, Freesat, Virgin and late-night ITV plus 35 million homes in America and on its own websites. In 2020, Lotte Duty Free also opened LUXEMALL – an online mall exclusively dedicated to selling excess duty free products to local non-travelling customers. The move comes as e-commerce has started to shift to social media platforms prompting retailer to create social commerce experiences for their customers. Lotte Duty Free said that it is the first travel retailer to collaborate with a home shopping platform to sell products.

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Lotte To Launch Live Shopping Channel Ldf Live

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Examples Of Shopping Channel

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