Infrastructure costs – even if you aren’t paying the cost of customer-facing premises, you’ll need to think about the costs of physical space for order fulfilment, warehousing goods, dealing with returns and staffing for these tasks. Customer intelligence – ability to use online marketing tools to target new customers and website analysis tools to gain insight into your customers’ needs. For advice on improving your customer’s on-site experience, read how tomeasure your online marketing. So once you know what peak shopping events you want to take advantage of, what strategy do you need in place to maximise its sales potential from a display advertising perspective? Indeed, one in five adults will shop online on Christmas Day, and their purchases are worth over £1billion.
In the same vein, Rajendran et al. empathize that a customer’s positive post-sale experience will result in customer repurchase intention. Therefore, online retailers should also give importance … Read MoreRead More →